The foundation of E Real Estate and Financial is to apply technology to operate more efficiently, thus making the cost of services come down. E Realty realizes that due to the transactional nature of real estate and mortgages, in order to have efficiency, both the consumer and the company should be aware and take advantage of technology available today to make real estate transactions more simple. 

The cost of selling a property can be high and we offer homeowners alternative options when selling their home.

The Past 

For many years people have used traditional real estate companies to sell their homes. The consumer has always hired a real estate brokerage firm to put a ‘for sale’ sign on their property, show the property to prospective buyers, negotiate the contract and handle the escrow. The seller has always paid the listing brokerage 3% commission of the sales price on their home. The seller also paid 3% commission to the buyer’s brokerage for bringing the buyer. 

This total 6% commission could be a $6,000 brokerage fee on a $100,000 condo or $36,000 brokerage fee on a $600,000 home, all paid by the seller. With today’s favorable market conditions more and more homeowners realize that a 6% commission is a whole lot of money for basically the same type of services. Sellers are aware that commissions can be negotiated and the typical real estate agent will cut their commission and throw in all sorts of ‘bells and whistles’ in order to win the contract.   

The Future 
  
Today, E Real Estate and Financial has paved a new way for the consumer to sell their property and pay a significant reduction in brokerage fees. Technology has become a major factor in servicing and completing transactions. E Real Estate and Financial’s target market includes all properties in Los Angeles County, Orange County and San Diego County. With Select areas in Northern California.

 Our strategy for meeting the competition is to offer lower commissions and give a better unique selling proposition. Our approach for dominating the competition is generating a tremendous amount of interest in the industry. The consumer welcomes the change in the industry, others within the industry oppose the change in commission restructuring.

 Responses from consumers indicate that our services are welcomed and is gaining an excellent reputation. Inquiries from prospective customers suggest that there is considerable demand for it. Relationships with leading Title Companies, Lending Institutions, Escrow Companies, Home Inspection Companies, Pest Control Companies and Home Warranty Companies substantiate the fitness of E Real Estate and Financial for considerable growth and accomplishment in the industry.

Timing 

Industry reports project a nationwide market for discount real estate services to lead us into the new millennium. We are seeing more and more discount brokerages within the mortgage industry. We are also witnessing large corporate companies affiliating themselves with real estate companies and offering warehouse discounts to consumers. 
  
The Concept 
  
 We are searching for the consumer who understand that they can save thousands of dollars on commissions by using today’s technology and not yesterday’s hype. We have formed a marketing plan utilizing technology which in turn saves the consumer thousands of dollars in commissions.  

 
E Real Estate and Financial offers two basic selling option plans to homeowners who wish to sell their property.

 The e-Seller’s Savings Program offer homeowners full service seller representation for 1.5% commission when selling their home. The buyer’s broker is offered a commission of 2.5%. A total of 4% commission is paid by the seller through escrow at the time of closing.   

The e-FSBO Assistance Program is offered to the homeowner who wishes to save on the high costs of commissions and is willing to participate in the daily marketing of their property.

 This program is to assist the ‘for sale by owner’ in the marketing and contractual aspects of selling their home. For a $495.97 flat fee, the home is listed on the MLS.

A 2.5% commission is charged for  buyer representation by E Real Estate and Financial. This commission is paid by the seller through escrow at the time of closing.   This is explained in detail throughout this website.

Mortgage & Refinancing 
  
E Real Estate and Financial has established a network of mortgage brokers and direct lenders to shop for the best loan for the consumers needs. A mortgage analysis can be completed at no charge to the consumer to determine if the current loan is still appropriate and whether or not refinancing can help lower the monthly payments. 
  
Conclusion 

E Real Estate and Financial has established an excellent record for services provided to our customers. The expressions of satisfaction and confidence received by our customers are numerous, and we intend to continue our advances in the industry with more unique and instrumental growth in our services.