Destroy The Greatest Real Estate Myth And You'll Come Out Better Off!

We've all heard it said, "The most important thing in real estate is LOCATION, LOCATION, LOCATION!" For years real estate agents have been peddling that line. As many will say, "it's the reason why real estate does or does not sell." 

To that I reply, "RUBBISH, RUBBISH, RUBBISH!"

Sure, location is important, but to elevate it to the status of "the most important reason" is in my opinion, unjustified. In truth, there are 3 key factors that 
determine whether or not real estate sells. They are: 

- PRICE
- CONDITION
- LOCATION

You'll notice I put location last on the list. Now don't get me wrong, location is important, but to say it is the most important factor in any real estate sale is just 
not true! Let me explain...

Of the three, location is perhaps the least important because of one often overlooked point, which is - Location cannot be changed by anyone in the real estate negotiation process. Just think about that for a moment. 

Location cannot be changed by anyone in the negotiation process. So, unless you can put your house on wheels, it will stay where it is, meaning you (and your potential buyer) must accept the location as a fixed negotiating point.

Anyway, unless you can alter the location or status of the location, you must generally accept the location as being fixed. Which brings us to the other two points - price and condition. Both price and condition are variables that you can control. That's why I rate them above location in the real estate negotiating process.

(c) Noel Peebles, Market Leaders Limited. 
Noel Peebles is author of the best selling ebook
"173 Powerful Ideas, Tips, Tactics And Proven-To-Work 
Strategies To Sell Your Own Home." 
For details http://www.forsalebyownerguide.com

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